Our North Star

Every strong partnership needs a North Star—a shared purpose that keeps everyone moving in the same direction.

For families and nannies, that shared purpose is simple: helping children feel safe, loved, and well cared for.

EEverything we do is designed to help families and nannies start with clarity, so they can spend less time navigating misunderstandings and more time supporting the child.

Because that's what brings out the best in everyone.

From Our Clients

“The mix of video, written content, and downloadable resources makes everything feel accessible and well-rounded.”

Our Team

Thena Luu DiNapoli

Founder

I've always believed children do best when the adults around them work as a team.

As both a mother of three and a professional nanny, I've experienced family life from both sides. I've seen partnerships built on trust, respect, and open communication, and I've seen how easily good relationships can unravel when expectations are never discussed.

Finding the right nanny or family is only part of the equation.

Before becoming a nanny, I spent years recruiting and matching sellers with real estate agents. That experience sparked a deeper curiosity about what makes partnerships succeed and eventually led me to become a relationship coach.

Those experiences taught me that the strongest partnerships aren't built by checking boxes on a résumé. They're built by understanding people, communicating honestly, and creating shared expectations from the very beginning.

I believe every strong partnership needs a North Star—a shared purpose that keeps everyone moving in the same direction.

For families and nannies, that North Star is helping every child feel safe, loved, and well cared for.

That's why I created The North Star Love Project.

I bring together everything I've learned as a mother, nanny, recruiter, and relationship coach to help families and nannies find the right match and build strong partnerships from the very beginning.

Because every child deserves a strong team.

— Thena Luu DiNapoli

Sales Manager

Emmet Marsh

Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

“Thena is excellent! She was punctual, provided pictures and updates, asked for clarity when I was unclear, and, most of all, my 2.5yo LOVED her. Thena got right down to my daughter's level and took her on an adventure, did activities, and got her down for a nap. My daughter asked for her the next day. I highly recommend Thena!”

-Marcos (Bay Area, CA)